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How It Works

Route 66 Ambassador Challenge

The Challenge

Route 66: Chicago to Los Angeles

🛣️ 2,448 miles as a team
📅 March 1-31, 2026
👥 30 Heartland Ambassadors

Work together to collectively cover all 2,448 miles of historic Route 66, from Chicago to Santa Monica. Every activity you log contributes to the team's journey across 8 states!

Dual Scoring System

📊 Every activity counts twice:

  • • Route 66 Miles = Team's collective journey progress
  • • Leaderboard Points = Your individual ranking score
ActivityRoute 66 MilesLeaderboard Points
🏃 Run1 mile = 1 mile1 mile = 1 pt
🚴 Bike1 mile = 1 mile3 miles = 1 pt
🚶 Walk/Hike1 mile = 1 mile1 mile = 1 pt
🏊 Swim1 mile = 1 mile1 mile = 3 pts
🏋️ LiftingNo miles30 min = 2 pts
🔥 HIITNo miles30 min = 3 pts

Note: Lifting and HIIT earn leaderboard points only — they do not add miles to the Route 66 journey. Time-based points are pro-rated (e.g., 45 min HIIT = 4.5 pts, 20 min Lifting = 1.3 pts).

Streaks

Keep your streak alive by logging at least one activity every day (by midnight Central Time).

Streak Rules:

  • • Log ANY activity type to keep your streak
  • • Miss a day = streak resets to 0
  • • No rest days allowed!
  • • Backdated activities count (up to 3 days back)

🎁 Streak Bonus Points:

  • +3 pts
    Every 7-day streak milestone (7, 14, 21, 28 days)
  • +15 pts
    Complete all 31 days — Perfect Month bonus!

Bonus points are automatically added to your leaderboard score when you hit the milestone.

Streak Badges:

🔥 5 days: On Fire
💪 10 days: Unstoppable
⚡ 20 days: Iron Will
✨ 31 days: Perfect
Route 66 Milestones

Track the team's progress across 8 states with 10 major milestones:

Leaderboard

The leaderboard ranks all ambassadors based on their weighted leaderboard points (not miles).

Three Views:

  • • Streak Board: Ranked by current consecutive days
  • • Points Board: Ranked by total leaderboard points
  • • Team Journey: Shows each ambassador's contribution to Route 66 miles
Other Rules
  • • Backdating: You can backdate activities up to 3 days
  • • Editing: You can edit an activity within 24 hours of logging it
  • • Deleting: Activities cannot be deleted by ambassadors (admin only)
  • • Time Zone: All times and daily cutoffs are in Central Time (America/Chicago)
  • • Strava Sync: Activities from Strava are automatically imported